SERIOUSLY?!?!? Suddenly my TV is riddled with commercials for this place. Schools don't just start overnight. It's not like a hot dog cart, it requires a lot of planning, hiring, leasing of space, you name it. So how it is that all that happened and no one said, "You know, maybe we would have more credibility if we had different initials."
I wonder if they sell t-shirts. I might need one.